Then Jesus came to them and said, “All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” - Matthew 28:18-20
Through our ministry as a church, we are called to go make disciples of all nations and utilizing social media is one of the most effective ways to fulfill this call. Social media has become ingrained in our culture so it is vital for ministries to incorporate a strong social media strategy. Here are 4 Reasons You Should Be Using Social Media To Promote Your Ministry.
1. That's where the people are.
There are 2.45 billion active users on Facebook, 1 billion active users on Instagram, 330 million active users on Twitter, and 210 million active users on Snapchat. According to statista.com, 78% of the US population has a social media profile, which means a large part of your community or those who you will want to reach already have a social media profile right now!
2. It helps to build a community outside of the church.
People want to feel connected in and outside of the church. Social media is a great way to connect members and even their friends! It's also a great tool to reach people that may not have ever been to church or may not know anything about Jesus. Members of your community can also easily contact leaders for prayer requests and to get resources when they are in need.
3. Communication is faster.
Creating blog posts, newsletters, or email blasts can be an effective form of communication with your ministry but takes a lot longer to create. Quickly get church news and announcements to your members by utilizing your social media profile.
4. Creates Transparency.
Social media gives your community a behind-the-scenes look at what your church is really about and it's mission. It allows new members and prospective members to learn about your various outreaches, learn more about your leaders, and find out more information on how to get involved with your ministry.
If used effectively, social media can be a great asset to your ministry. If you haven't incorporated a social media strategy for your church, now is a great time to do so!