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Hey! I’m Edie.

I’m a coffee obsessed Digital Strategist, Blogger, Wife, and first-time Mom to a precious baby boy! Along with my love of tech, I also enjoy talking about all things related to fashion, beauty, and home decor…but, do you wanna know the thing I absolutely love the most?

Helping God’s people do good things in the world by making smart web design decisions!

Are you ready to learn how to DIY your website like a pro?

Yes, Show Me How!

Read My Blog

Business + Lifestyle

Head over to my blog where I not only cover business, tech, and digital marketing tips, but I also dish on everything from balancing marriage & motherhood, to where to find my favorite fashion finds, to what’s on my bookshelf!

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My Curated Collections

I’ve put together my favorite shoppable collections from fashion & jewelry, to home décor, to mom gear, and even products that I love and use in my business as a Digital Strategist.

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Web Design + Consulting

Are you ready to DIY your website like a pro and create a website that you actually love? Let me show you how to build a beautifully branded website backed by strategic design that helps you win -every time!

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On Instagram? Follow me! @ediemiddleton

#HeyEdie How do I know if I should hire a website

#HeyEdie How do I know if I should hire a website designer?. Are you *really* ready to hire a website designer?

Here are 3️⃣Tips to know if you’re ready -

1️⃣Have you validated your business model?

You want to make sure that you are sure that your ideal customer actually *wants* what you are selling! The worst thing you could do is invest thousands of your hard earned money into a website, launch it, and then nothing. *crickets* 🙈You should be constantly selling and fine tuning your offer so that when you hire a website designer there is a clear goal and call to action for your visitors.

2️⃣Have you perfected your customer journey?

What is the exact process that you are going to take your ideal clients through from the first moment that they land on your website all the way through to becoming a paying client? You don’t want a beautiful website with a clunky backend process, it will just hurt your conversions in the long run!

3️⃣Do you have the 💰cash flow to support the upkeep of a custom website?

I suggest before hiring a website designer that you have built consistent $1k months in your business. That way you can comfortably support all of the backend/tech/maintenance that comes with a custom build.

But listen, if you aren’t quite ready to jump into a custom website project, no worries! DM me to learn more about my “Websites with Intention” 1:1 DIY website design coaching program.

During our 12 weeks together I teach you how to use intentional design + a simple client conversion system to create a website that you will be proud to show off and one that will support your income goals! 🤑

Comment “🙋🏾‍♀️” and meet me in the DMs to learn more!

#HeyEdie Why do custom websites cost so much? 🥴

#HeyEdie Why do custom websites cost so much? 🥴. Did you budget $500 for your website only to request a quote from a website designer and find out that it actually costs 10x that! Talk about sticker shock!

You may be confused, wondering why!

Well, with a custom website there are alot of moving parts, and a *good* website is action-driven, combining strategy with intentional design. (hate to tell you 🙈, but a pretty design doesn’t always = sales)

So, because of that, when you work with a professional website designer the costs may be more than you anticipated.

And, let’s be all the way 💯 - when you are on your journey to reaching 100k in your business, what you invest your money in and *how* you invest your money is super important.

Before you 🎯 that 100k mark, in my humble (professional) opinion, it’s not the time to throw 💰💰💰💰💰 of dollars into your website build.

You still need to solidify your business model, perfect your customer journey, and build up your income to support all the backend/tech that is needed in order to maintain a custom website over time.

So what should you do instead? DIY it. Do it yourself!

(I know, I felt that eye roll 🙄 you just gave me in my soulll lol🥴)

Hear me out...

You can do your website yourself - but with help, from me!

When you join my “Websites with Intention” 1:1 coaching program, I teach you step by step how to DIY your website *the right way* using intentional design combined with a simple client conversion system that actually supports your income goals.

At the end of our 12-weeks together you will not only have a beautiful website that you can be proud of, but most importantly one that is results-driven.

So...you can either choose a random website builder, become a student of Youtube University, pull your hair out, cry, kick, scream, and every.single.day. boldly proclaim that you “quit!” (no...i'm not talking about myself here 🙃)

— or, you can partner with a professional Website Strategist who has been where you are, that can coach you through the exact process of how to create a beautiful, strategic website for your business.

Ready to get started? Comment “🙋🏾‍♀️” & meet me in the DMs 🤗

“I think I need to adjust my expectations...”

“I think I need to adjust my expectations...”

That 💡hit me, coming from a frustrated heart, I said it during a conversation I was having with my husband last night.

I was just venting to him about how trying to run a business and be a stay at home Mom was WAY harder than I had anticipated.

Raising our son is the honor of my life but I’d be lying if I said it was easy trying to do #allthethings, there are days where I’m near tears because I feel like I’ve dropped the ball in one area or another.

But I realized that, God has me in a position where I’m blessed to raise my son full time and build a business I can be proud of.

He has me in a position where I can be there for every little milestone, and take him to appointments with me (like in this photo, our Chiro’s office snapped this cute pic while I was getting adjusted in the back, which ironically ties into this post, lol)...or just spend time with him watching him grow.

It’s what I prayed for. It’s here, it’s happening. But just like with other things we pray for, what it “looks like” doesn’t always align with what we expected it to actually *be* like.

But, I think when moments like this happen, it’s the perfect time to walk in gratitude, and check our heart for any bitter roots.

And to also break free from the bondage of comparison. Being patient with the season you are in and where God has YOU.

Let me know I’m not alone in feeling this way 😅...is there an area of your life where you could let go and adjust your expectations (whether in life or business) so that you can walk in gratitude and have more peace?

📸: @alexsolis___

Happy launch day to one of my favorite people & cl

Happy launch day to one of my favorite people & client @itsbreanna.nicole 🥳

Breanna is a #lifestyleblogger and she came to me to revamp her website with a new look and feel.

She booked my “Website in a Week VIP Experience” where I was able to roll out the red carpet for her and walk along side her to make her vision come to life.

She wanted the layout to be clean and easy to navigate & for the colors to be muted and calming, inviting her readers to come along for the journey and stay a while.

I feel like her essence was captured beautifully and I’m so proud of what we were able to create together!

Bre, I had the BEST time working with you and could not be happier to be part of your journey! Thank you for trusting me to help put your gifts out into the world.

I’m praying for continued blessings over your life and your new endeavor ✨🙌🏾✨
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Ready to become my next VIP? DM me and let’s chat 👩🏾‍💻

“I would highly encourage someone to hire Edie f

“I would highly encourage someone to hire Edie for their website needs. It's not every day you get someone that is patient and really wants to make sure your site is successful. Sis just don't take your money and run. She really does care about the needs of her clients and her work speaks for itself. I've already received such great feedback on my site and it hasn't been live not even 24 hours. Sis did that!!!!!” — @itsbreanna.nicole

Client love like this means so much to me 🥺 I love being apart of your journey in launching you gifts and talents out into the world!

God is the center of my business and when I partner with like minded people it’s, me, you, and God partnering together.

Matthew 5:15-16 calls us to ✨let our light shine✨ so that God gets the glory and one of the best ways that we can do that is to live in obedience to God and do the things He’s planted in our hearts to do.

It’s more than website design for me, this is my ministry and it’s a blessing every time one of you contacts me to build your website because I know that’s it’s not by chance, it’s ordained.

And, I don’t take my assignment lightly. 🙏🏾

One of the things I love is reading! It’s my fav

One of the things I love is reading! It’s my favorite hobby. And I’m hoping that rubs off on my son 🤞🏾🤓 lol.

For #BHM I grabbed this book at @target and have been reading these stories to him throughout the month. I want him to know, even as a little black boy, NOTHING is impossible for him.

Now ya’ll, he’s only 17 months and so his attention span is only like 30 secs 😂 but it’s just about making a habit to continuously expose him to the many stories of Black excellence.

As Black History Month comes to an end, I want to know, how did you celebrate this month? Did you learn something new that you didn’t know before (some of the hero’s in this book I had never heard of!)

The first VIP Day of the year is complete!🥳 ⁣

The first VIP Day of the year is complete!🥳
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This year I decided to be intentional in my business & focus more on complete transformations than piece-meal solutions.
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I want to make my client experience better and more efficient and VIP Days and Intensives are the ways that allow me to do that.🙌🏾
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VIP Days & Intensives are focused blocks of time, anywhere from a few hrs to a day to an entire week, where we focus on 1️⃣ specific transformation in your business.
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I found that drawing out the process over several weeks or months gives more room for inaction and I want to see every single one of my clients complete their goals. 🙏🏾
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A couple of weeks ago, Karen came to me and wanted me to create a 1-page website for her new notary business @theknowledgeablenotary
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We got her booked for my “Website in a Day” VIP Day and with her content and goals in mind I was able to build a beautiful 1 page website backed with a strategic design, a site that is ready to grow as she grows.
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I built it in one working day and after revisions had it completely ready for her within 48hrs!
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We were focused and efficient with our time, and I think, knocked it our the park 🏌🏽‍♀️
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Congratulations Karen on your new business venture, praying Gods blessings and unending favor in your life!
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ps. Did I mention that she is my cousin?! & more than just my cousin, she is like my sister. Karen, thanks for trusting me & letting me be apart of your new business journey and for your support in my business as well. I’m soo proud of you. Love you!
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Ready to be my VIP for the day? Head to my DMs and let’s get you booked 👩🏾‍💻

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